The location of potteries and ceramic tile factories is dependent
upon the ready availability of suitable ball clay (clay that balled
or held together), kaolin (a white clay used as a filler or extender),
and feldspar (a crystalline mineral), and an accessible market.
Since the cost of shipping the manufactured products tended to
restrict profitable sales to limited areas, this usually determined
whether a factory would succeed. Although the United States Pottery
in Bennington, Vermont, is known to have made encaustic tiles
as early as 1853, the Pittsburgh Encaustic Tile Company (later
the Star Encaustic Tiling Company), was the first successful American
tile company, and is generally considered the first to manufacture
ceramic tile in the U.S. on a commercial basis beginning in 1876.
At least 25 ceramic tile companies were founded in the United
States between 1876 and 1894. In the East, several notable tile
firms that were established in this period flourished in the Boston
area, such as the Chelsea Keramic Art Works, the Low Art Tile
Works, and the Grueby Faience Company. Other East Coast companies
organized in the late-19th and early-20th century included the
International Tile & Trim Company, in Brooklyn, New York;
the Trent Tile Company, Providential Tile Company, Mueller Mosaic
Tile Company, and the Maywood Tile Company, all in New Jersey;
and the Moravian Pottery and Tile Works in Doylestown, Pennsylvania.
Many factories were also established in the Midwest-in Indiana,
Michigan, and, especially, in Ohio. In the last quarter of the
19th century, the town of Zanesville, Ohio, was the largest center
for pottery and tile-making in the world. Some of the factories
in Zanesville included: Ohio Encaustic Tile Company; Mosaic Tile
Company; Zanesville Majolica Company; and J.B. Owens Pottery,
later to become the Empire Floor and Wall Tile Company.
The American Encaustic Tiling Company, established in 1876, was
one of the first, and most successful manufacturers in Zanesville. In the early 1930s it was the largest tile company
in the world, producing large quantities of floor tile, plain
and ornamental wall tile, and art tile until it closed about 1935,
as a result of the Depression. The United States Encaustic Tile
Company, Indianapolis, Indiana; Rookwood Pottery, Cincinnati,
Ohio; Cambridge Art Tile Works, Covington, Kentucky; and Pewabic
Pottery, Detroit, Michigan, were some of the other well-known
potteries in the Midwest.
Around the turn of the century, the industry began to expand as
tilemakers moved West and established potteries there. Joseph
Kirkham started the ceramic tile industry on the West Coast in
1900 when he set up the Pacific Art Tile Company in Tropico, California,
after his company in Ohio was destroyed by fire. In 1904 the
company became the Western Art Tile Company, surviving for five
years until it went out of business in 1909. During the early-20th
century, other companies were founded in Southern California,
in and around Los Angeles. Batchelder & Brown, in
particular, of Pasadena (later Batchelder-Wilson in Los Angeles),
was well-known for its Arts and Crafts-style tiles in the teens
and 1920s. By the early 1940s California had become one of the
leading producers of tile, especially faience, in the U.S.
Ceramic engineers, potters and artists not only moved frequently
from one pottery to another, but often struck out on their own
and established new factories when dissatisfied with a former
employer. Also, it was not uncommon for one company to reuse
a defunct factory or purchase another pottery business, change
the name and increase the product line. As a result, many of
the companies in existence today are descendants of the early
pioneering firms.