Historically there are four types or categories of terra-cotta
which have enjoyed wide use in the history of the American building
arts: 1) brownstone, 2) fireproof construction, 3) ceramic veneer,
and 4) glazed architectural.
Brownstone terra-cotta is the variety of this masonry material
used earliest in American buildings (mid to late 19th century).
The brownstone type is a dark red or brown block either glazed
(usually a slip glaze) or unglazed. It was hollow cast and was
generally used in conjunction with other masonry in imitation
of sandstone, brick or real brownstone. It is often found in the
architecture of Richard Upjohn, James Renwick, H. H. Richardson
and is associated with the Gothic and Romanesque Revival movements
through such ornamental detailing as moldings, finials and capitals.
Fireproof construction terra-cotta was extensively developed as
a direct result of the growth of the High Rise building in America.
Inexpensive, lightweight and fireproof, these rough-finished hollow
building blocks were ideally suited to span the I-beam members
in floor, wall and ceiling construction. Certain varieties
are still in production today, although fireproof construction
terra-cotta is no longer widely employed in the building industry.
Ceramic veneer was developed during the 1930s and is still used
extensively in building construction today. Unlike traditional
architectural terra-cotta, ceramic veneer is not hollow cast, but
is as its name implies: a veneer of glazed ceramic tile which
is ribbed on the back in much the same fashion as bathroom tile.
Ceramic veneer is frequently attached to a grid of metal ties
which has been anchored to the building.
Glazed architectural terra-cotta was a practical and highly decorative building material. Photo: NPS files.
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Glazed architectural terra-cotta was the most complex development
of terra-cotta as a masonry building material in this country.
The hollow units were hand cast in molds or carved in clay and
heavily glazed (often in imitation of stone) and fired. Sometimes
called "architectural ceramics," glazed architectural
terra-cotta was developed and refined throughout the first third
of the 20th century and has been closely associated with the architecture
of Cass Gilbert, Louis Sullivan, and Daniel H. Burnham, among
others. Significant examples in this country include the Woolworth
Building (1913) in New York City and the Wrigley Building (1921)
in Chicago.
Late 19th and early 20th century advertising promoted the durable,
impervious and adaptable nature of glazed architectural terra-cotta.
It provided for crisp, vigorous modeling of architectural details
as the molds were cast directly from clay prototypes without loss
of refinement. Glazed architectural terra-cotta could accommodate
subtle nuances of modeling, texture and color. Compared to stone,
it was easier to handle, quickly set and more affordable to use.
Thought to be fireproof and waterproof, it was readily adaptable
to structures of almost any height. The cost of molding the clay,
glazing and firing the blocks, when compared to carving stone,
represented a considerable savings, especially when casts were
used in a modular fashion--that is, repeated over and over again.
Maintenance of the fired and glazed surface was easy; it never
needed paint and periodic washings restored its original appearance.
With the passage of time, many of the phenomenal claims of the
early proponents of glazed architectural terra-cotta have proven
true. There are many examples throughout this country that attest
to the durability and permanence of this material. Yet present-day
deterioration of other significant glazed architectural terra-cotta
resources ultimately belie those claims. Why? Historically, the
lack of foresight or understanding about the nature and limitations
of the material has, in many instances, allowed serious deterioration
problems to occur that are only now becoming apparent.